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Recent studies conclude that the dress styles of today’s gentlemen may be categorised into several personas.

Dramatic

Comes across confident and sophisticated

Often seen and noticed for bold style

Pays attention to grooming

Enjoys fashion and keeps up to date with trends

Loves prints & colours

Classic

Keeps outfits clean, simple and timeless

Has appreciation for tailored clothes

Not into loud, faddish trends

Often wears one style for years but never comes across as old-fashioned

Will make effort to dress for an occasion

Natural

Comes across as easy-going and down to earth

Sensitivity and appreciation for nature

Comfort and functionality trumps fashion

Most comfortable in a t-shirt & jeans/berms

Finds dressing up to be a chore

Romantic

Authentic, compassionate and artistic

Places importance on self-expression

Dresses stylishly yet unusually

Monochromatic dresser

Can be identified by just his clothes because of a strong signature style

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Dramatic

"I like clothes that are bold colourful and unique"

Leonard Se
Freelancer Photographer
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Classsic

"I am an extension of my firm's brand and the image I project shows the respect I have for my clients and the people."

Edmund Heng
Technology Risk Consultant
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Natural

Every 6 months, I set aside some time and a budget to decide on what I will be wearing for the next half year.

Darren Lee
Digital Entrepreneur
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Romantic

I believe that "clothes market the man" and to be successful one has to look successful.

Eugene Soon
Group Director
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