Digital Marketing Executive

Company: CYC Tailor
Location: CYC HQ, Singapore
(Full Time)


About CYC Tailor

CYC Tailor, Singapore's most established tailor, has been crafting quality custom-made clothing for over eighty years. With a rich heritage and a commitment to excellence, CYC Tailor is dedicated to delivering personalized, timeless garments to clients around the world. We are seeking a passionate and creative Digital Marketing Executive to join our team and help us further strengthen our online presence.

Job Description

Position Overview

As a Digital Marketing Executive at CYC Tailor, you will be responsible for developing and implementing effective digital marketing strategies to enhance our brand visibility, engage our target audience, and drive business growth. You will work closely with cross-functional teams to optimize our digital marketing efforts and ensure a cohesive online presence.

Key Responsibilities
  • Digital Strategy Development: Collaborate with the marketing team to create and execute comprehensive digital marketing strategies that align with CYC Tailor's business goals and target audience.

  • Content Creation: Develop high-quality, engaging content for various digital platforms, including social media, email marketing, blogs, and website content, ensuring it resonates with our audience.

  • Social Media Management: Manage and curate content for our social media channels, engage with followers, and monitor online conversations to maintain a positive brand image.

  • Search Engine Optimisation (SEO): Collaborate with the marketing team to optimise website content for search engines to improve organic search rankings and increase online visibility.

  • Paid Advertising: Collaborate with the marketing team to plan, execute, and analyse paid advertising campaigns across platforms like Google Ads and social media advertising to drive website traffic and conversions.

  • Email Marketing: Create and manage email marketing campaigns to nurture leads, promote products, and keep customers engaged.

  • Analytics and Reporting: Monitor digital marketing performance using analytics tools, generate reports, and make data-driven recommendations to enhance campaign effectiveness.

  • Competitor Analysis: Stay updated on industry trends and competitors' digital marketing strategies to identify opportunities for improvement.

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Proven experience in digital marketing, preferably in the fashion or retail industry.
  • Strong understanding of digital marketing tools, platforms, and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in SEO, SEM, social media advertising, and email marketing.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Results-driven and able to work independently and collaboratively.
  • Competitive salary and performance-based incentives.
  • Opportunity to work with a prestigious, well-established brand.
  • Collaborative and dynamic work environment.
  • Career growth and development opportunities.
  • Employee discounts on CYC Tailor products.

If you're passionate about digital marketing and eager to contribute to the success of CYC Tailor, we encourage you to apply for this exciting opportunity. Join our team and help us continue to provide exceptional tailor-made experiences to our clients.

To apply, please drop us an email at, with your resume and a cover letter detailing your relevant experience.

CYC Tailor is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply.